Wednesday, June 2, 2010

"Blue Monday" Sunkist commercial

I was shocked to discover this commercial in NewOrderStory, an overly long, music video heavy, documentary about my favorite synth poppers (although the clip does now seem vagueley familiar). The film wasn't exactly clear about how this advert came about, but listening to the recording, it sounds like it actually is New Order performing the parody themselves. I'm sort of over being angry with bands who lisence their songs to commercials. The only time it's bothersome is when the original song has a message that gets lost in the advertisement (like the infamous "Revolution" Nike ad), something that "Blue Monday" doesn't really have to worry about giving Bernard Sumner's oblique lyrics.  Check it.

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